I just love it when a nice brand has a minimal approach to it’s website. Casper is a great example of what a minimal approach can do for you. The messaging is crystal clear and simple and there are still some really great interaction sections on the site to boot. Beautiful site.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




good choice
Gene Crawford