The interactions into the content on this site are really cleverly implemented/designed. I actually like the sliding around the screens do here. There’s actually a lot going on here with this website, some things are working really well to pull you into the content – namely those wonderful illustrations.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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