The whole purpose of this site/page is to help you decide to become a student at this school. It’s a great linear narrative and it uses some cool techniques to engage you and some super great photography to show you around. I dig the fixed navigation design, it completely informs you on the narrative journey just at a glance and is different enough in it’s look and feel to keep it cleanly visible and available at all times so you can jump around.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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