The whole purpose of this site/page is to help you decide to become a student at this school. It’s a great linear narrative and it uses some cool techniques to engage you and some super great photography to show you around. I dig the fixed navigation design, it completely informs you on the narrative journey just at a glance and is different enough in it’s look and feel to keep it cleanly visible and available at all times so you can jump around.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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