Some really fun typography on this website. I like the large photo positioned next to the large type. But the thing that makes it is what the type says. The copy is clear and concise and presented in a fun way. Win all the way.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
cool