This is one of those really strong illustrative/icon driven type websites. The home page is working like a simple splash page almost, just shoveling you off to one of the product pages/sections. I think it’s working pretty good here since the icon design is so strong. The overall design is very tight and well executed. I love all these details and that’s something you’ve just got to do, even more so, when you’re selling software. Great job here.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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