The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
Boagworld
Hi, my name is Paul Boag and I am a user experience consultant. I have been blogging here for 19 years about user experience, conversion optimization and design leadership. I hope it helps.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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