I love this simple design. There’s nothing fancy going on except there’s a really nice illustration and the way it’s fixed at the bottom makes you really remember this site. Makes me want to go to “Pie Happy Hour”!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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