There’s really not much to this site, but the slide show aspect of it keeps it fun. I don’t normally go for sites that use the side scrolling slide show thing as it’s main draw like this, but the illustrations are pretty nifty and the fact that the site is for toys makes it kind of fit together okay for me.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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