There’s really not much to this site, but the slide show aspect of it keeps it fun. I don’t normally go for sites that use the side scrolling slide show thing as it’s main draw like this, but the illustrations are pretty nifty and the fact that the site is for toys makes it kind of fit together okay for me.
There’s really not much to this site, but the slide show aspect of it keeps it fun. I don’t normally go for sites that use the side scrolling slide show thing as it’s main draw like this, but the illustrations are pretty nifty and the fact that the site is for toys makes it kind of fit together okay for me.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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