Cool details emerge after you move around the site. Like the fixed header that uses the seamless background texture to come off like a surprise. Also the hover states on the social media icons. I love how the graphics and samples are sort of patched in as you scroll down the page in a mixed grid vs. asymmetrical feel. Lots of content too makes for a very deep experience with this company’s site. Lovely work here.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.




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