Really cool asymmetrical approach to this design. Largely the images of the products lend to making this page feel vibrant and unique. This same vibe carries through to the sub pages too. Really good looking stuff.

Submitted by: Marcus Blättermann
Twitter: @essenmitsosse
Role:Designer & Developer
Country: Germany

From the Designer:

We did a complete redesign of the coperate identity, photography and the web-design itself for the small German concrete furniture company Betoniu.

Our main focus was to give each site a unique layout, going away from the usual theme based look of e-commerce sites, while still making everything fully responsive.

The whole site is done with WordPress and Woocommerce.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.