Great new experience for the Virgin America website. These guys get it and it shows. Lovely stuff.
They have a really great “get to know it” page setup too.
Here’s a cool post about the experience too, read it up here.
Great new experience for the Virgin America website. These guys get it and it shows. Lovely stuff.
They have a really great “get to know it” page setup too.
Here’s a cool post about the experience too, read it up here.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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