Pretty unique looking/feeling e-commerce site. I love that it’s for planners and they fully embrace the vibe of the product itself with the look & feel of the website. Bold yet happy colors and imagery. Makes me want to buy one honestly.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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