I’m not as wild about this version of Obama’s Presidential Campaign website as I was his last one. But this one has some serious forward looking stuff going on with it. From the use of Typekit to it’s HTML5 makeup it’s chock full of good web-nerdery. It’s a pretty good shot at being responsive as well wich is cool to see in a site of this magnitude in coverage and audience.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.






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