Deceptively simple design is badracket.com. It’s a well designed responsive solution with some nice little goodies spread across it’s single page layout. I love the interstitials designed into the content flow that allow you to open picture slideshows. The small iPhone screen size nav design is also cleverly executed to show the map location as well as the dropdown nav. Also the overall vibe just feels perfect for the subject matter, it almost has a patina on it.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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