This site is just crazy. It’s incredibly simple in what it does, and clearly the illustration is what drives it. But, man it’s awesome… I love illustration like this, and I really love it when it’s used to totally make a concept cool. It’s a splash page for mailchimp’s automagical service, so the site is fairly one dimensional in what in needs to do, but they’ve created a genuinely interesting and creative concept to drive you to the mail site to convert. Brilliant!
This site is just crazy. It’s incredibly simple in what it does, and clearly the illustration is what drives it. But, man it’s awesome… I love illustration like this, and I really love it when it’s used to totally make a concept cool. It’s a splash page for mailchimp’s automagical service, so the site is fairly one dimensional in what in needs to do, but they’ve created a genuinely interesting and creative concept to drive you to the mail site to convert. Brilliant!
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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