I like they way the site for Authentic Form & Function here uses the ‘hero’ area to sort of lay out a presentation of sorts. Then you taper down into a more or less typical website layout. All the way down to the footer area which is quite nicely executed.
How CX (Customer Experience) Can Combat Customer Churn
A seamless customer experience (CX) can reduce churn and boost retention. Discover essential design strategies that transform frustrating user journeys into engaging, personalized experiences that build loyalty and trust.
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