Really beautiful bold design for Austin Beerworks. I love how this design keeps me interested with it’s strong visuals from page to page even though it’s a largely simple layout. I like how the cans hover a little when you mouse over them on the Beer page. It’s little detail work like that where the craft is shown off.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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