Pretty tight design that allows itself to feel lose at the same time. The illustrations are what helps it achieve that. Simple mouse over animations here and there keep it interesting. Follow all that up with a nice responsive layout and you have yourself a damn fine website.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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