This site is simply crazy. Just go there and scroll around. The design work on it is pretty good too. The amazing thing to me is how the designers were able to capture the feeling of flying through the air on a snowboard or helicopter with the scrolling parallax technique. Which is just masterfully used here!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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