This site is simply crazy. Just go there and scroll around. The design work on it is pretty good too. The amazing thing to me is how the designers were able to capture the feeling of flying through the air on a snowboard or helicopter with the scrolling parallax technique. Which is just masterfully used here!
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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