This is another great “large agency” website. This site is clean, clear and precise and has some really nice typography. The writing is also top notch in the portfolio section. Spend some time on this site, you’ll surely find some inspirational pieces to get you going.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
Great site. The hover elements are perfect…as is everything else.
The diagonal red line spoils it though. Seems like it is crossing the whole website out.
@Liam – The diagonal line sticks out to me too. I still don’t fully get it, but what it does do is help move my eye from left to top-right really quickly.
Almost perfection.