Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Arcteryx Japan
There are no shortcuts, when it comes to climbing or building. Just as there are many ways to climb a mountain, there are countless ways to make a jacket. The path you choose makes all the difference. Arc'teryx jackets are meticulously designed down to the fabric, zippers and even the smallest seams, then made, tested and repeated until they are pushed to their limits. We believe that this is the only way to create products that can withstand the harshest environments on Earth. There are no shortcuts.
News & Articles
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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