Nice clean design with some good interactions on the main elements. I don’t quite think the logo and the rest of the website match in tone fully but it works in the end. I especially like the main 4 step process visualization on the home page, the mouse overs are nice to check out and bring focus to the process.
Nice clean design with some good interactions on the main elements. I don’t quite think the logo and the rest of the website match in tone fully but it works in the end. I especially like the main 4 step process visualization on the home page, the mouse overs are nice to check out and bring focus to the process.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
What’s with all the arrows?
What would you prefer? I think the arrows show direction and the steps through the site