Nice clean design with some good interactions on the main elements. I don’t quite think the logo and the rest of the website match in tone fully but it works in the end. I especially like the main 4 step process visualization on the home page, the mouse overs are nice to check out and bring focus to the process.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





What’s with all the arrows?
What would you prefer? I think the arrows show direction and the steps through the site