It may be unfair to feature a site twice, but this work section of Andy Clarke’s website just made me smile. I love the way it’s been designed and just thought you all would like to check it out if you haven’t already. Gotta love the design treatment here!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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