This website represents a great mixture of going too far yet being minimal (almost) at the same time. I love the humor built in and the movement as you scroll down the page. It’s hard to take in some of the content with all the movement but I think the fun approach kind of overpowers everything and makes it an enjoyable website.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
That was the most fun I have had on a website for a while. I have never seen such interation (but I am not a developer). Made me laugh. Great site.