Amex Essentials

Pretty nifty, big commercial, project. I dig the details worked into the design/interactions and the overall way it’s presented visually. Cool looking project.

American Express Essentials is the definitive digital compendium of the best and brightest new ideas. Whether looking for ideas for your next vacation or the latest trends in food, fashion or design, American Express Essentials is your guide.

You will hear firsthand from the people who are changing the shape of contemporary living, from established, iconic names to experimental chefs, emerging designers and more – all united by a passion for excellence and innovation.

This website has been designed and implemented by Umwerk, Germany.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.