AMC Theaters

AMC Theaters

5 Mar 2013
clean Grid horizontal nav HTML5 Light Background responsive TypeKit

Really nice work. I love seeing a lot of the techniques and thought we all use on our personal web dev projects poured into a major commercial endeavor like the AMC Theaters redesign. There’s plenty to study here in reviewing the different screen sizes targeted and what was decided to put first/topmost in each. I also like the mouse-overs on the movie posters.

Really nice work. I love seeing a lot of the techniques and thought we all use on our personal web dev projects poured into a major commercial endeavor like the AMC Theaters redesign. There’s plenty to study here in reviewing the different screen sizes targeted and what was decided to put first/topmost in each. I also like the mouse-overs on the movie posters.

Kinsta

1 Comment

Submit a Comment

Your email address will not be published. Required fields are marked *

Time limit exceeded. Please complete the captcha once again.

News & Articles

Fitts’s Law: Why the Easy Button Wins

Fitts’s Law: Why the Easy Button Wins

Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.

The Call to Action, Revisited

The Call to Action, Revisited

The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.