This site is beautifully wide open, with subtle animations and a complex mix of textures. It is somewhat narrative through a combination copy about exploration and imagery of space. Their vision is simply stated, which I like, and the design is super-clean (which I also like).

in a lot of ways, this site is about transitions. In almost every case, the transitions between content areas have been animated beautifully, softening the usual flash of white that many sites have. The transition effects also serve another useful purpose. When a new page loads (pretend we are clicking on a gallery link and going to a detail page), the page flashes white and reloads everything. This can be a little disorienting. By only animating specific page elements, alwayscreative allows the content to change in the context of the existing page. It’s easier to follow and much easier to see what is changing and what is staying the same.

Finally, alwayscreative is nicely responsive. The responsive breakpoints feel very natural. Nice!


Giovanni DiFeterici

Giovanni has a BFA in Fine Art & a BS in Graphic Design. He is an accomplished illustrator & designer. He's the go to guy when it comes to developing creative solutions to complex visual problems.