I like the trend that Altez follows – sites associated with the beauty industry have the hi-fidelity of slick industry magazines. It plays well for this site. My only suggestion is on the map – since the site is full-width (which adds to it’s appeal), it make scrolling on the Google map part a little problematic. We’ve run into this issue too with our conference sites (and have seen on many sites). This doesn’t take away from the great design, but may be helpful for a better experience.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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