I like the trend that Altez follows – sites associated with the beauty industry have the hi-fidelity of slick industry magazines. It plays well for this site. My only suggestion is on the map – since the site is full-width (which adds to it’s appeal), it make scrolling on the Google map part a little problematic. We’ve run into this issue too with our conference sites (and have seen on many sites). This doesn’t take away from the great design, but may be helpful for a better experience.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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