In many ways this design is rather typical looking in it’s layout. What makes it nice to me is the the texture and design elements that make up the logo shapes in the background. And come on he’s a bagpipe player, that’s just rad…
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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