New(ish) website for the US Airforce here. There is some serious inspiration to gain from this site. It’s executed quite well and has a ton of detail work. Like the main navigation design, I love how it becomes another part of the website almost, not just a big menu opened over the main site. Then, superior photography and video embedded throughout the page. Solid.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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