The annual report has long been something that companies use to not only give their shareholders information about how their business is doing, but it’s also often been used as a design showcase. That’s what airbnb, a sort of social house/vacation rental service, is aiming to do with this site. It has a pleasing color palette of pinks, light blues and yellows and tells the story of their growth over the last few years as you scroll down the page.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
Well Jay, what do you do for dinner? LOL:) Just kidding.
Wait-a-sec! Is this the Annual Report?