I think the airbnb site continues to get better. We reviewed the site right after the redesign in July 2014. It was good then, and one of the first real sites to use use video backgrounds. Well, that continues, but they now have block and card designs that really bring attention to major themes they want to promote. The site is even more social and interactive with their community – which is kind of the point of people opening up their homes for you to rent.
Sign-Up: Enhancing Conversions through good UX
Optimize your website’s sign-up process by focusing on clarity, ease, and user mindset. Clearly explain the purpose, benefits, and steps, and use social proof to build trust and drive conversions.
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