It might seem surprising that a national design organization website has such a minimal design, but it’s a great example of the KISS technique. This minimalist layout places more attention on the content, and the subtle background pattern around the blog excerpts creates a little differentiation between that section and the rest of the page. Simple, but effective.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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