I love the dark field with the geometric shapes art. Pretty snazzy stuff. I really dig the way the content is blocked out on the home page too. I’ve never seen something like they’re doing with the “call our account director” content block before either, that seems really smart and inviting to me.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



0 Comments