Fairly simple and clean website. There’s really not a lot here content wise but it really looks great. This is a case where visual design can really pump up and impress you about an otherwise boring subject. I like the typography and simplified color palette, a little smattering of jQuery on the login box and we’re good to go.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The bulk of the site hides in the backend tools for clients only to access and see.