Aestra

Branding, design & creative agency in Sydney. Specialising in brand identity, packaging design, print & digital communications, websites, advertising campaigns.

Strategic branding by the brand designers at Percept reinvented this consulting firm. Strategic branding, brand positioning, brand naming, brand identity and marketing communications, including this corporate website design.

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News & Articles

The Relentless Utility of McMaster-Carr’s Website

McMaster-Carr’s website proves that function beats flash. Built for speed and clarity, it’s a masterclass in no-nonsense design tailored to real users who just need things to work.

Beyond the Basics: Unlocking the Real Power of CSS Pseudo-Classes

Unlock the full potential of CSS pseudo-classes. Go beyond :hover and explore powerful, modern techniques that reduce code bloat, enhance accessibility, and replace JavaScript with smarter, scalable styling.

How CX (Customer Experience) Can Combat Customer Churn

A seamless customer experience (CX) can reduce churn and boost retention. Discover essential design strategies that transform frustrating user journeys into engaging, personalized experiences that build loyalty and trust.

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