The new Adaptive Path website is “as always” a thing of beauty. There really is a lot going on here when on the surface it looks like a simple design. From the slight movement of the top header/navigation, to show you it’s there, down to the overall approach of the information’s organization throughout. This site is well thought out and executed. Minimal is very difficult to get right, bravo for this website which is certainly minimal and beautiful.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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