The new Adaptive Path website is “as always” a thing of beauty. There really is a lot going on here when on the surface it looks like a simple design. From the slight movement of the top header/navigation, to show you it’s there, down to the overall approach of the information’s organization throughout. This site is well thought out and executed. Minimal is very difficult to get right, bravo for this website which is certainly minimal and beautiful.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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