It’s a subtle thing but the way the main “hero” image slightly scrolls over the header/display copy is brilliantly done. Then there are other targeted little interactions and animations that really sells the “high class” vibe of this site design. This website is really well done from tip to toe, spend some time reviewing it and you won’t be disappointed.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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