It’s a subtle thing but the way the main “hero” image slightly scrolls over the header/display copy is brilliantly done. Then there are other targeted little interactions and animations that really sells the “high class” vibe of this site design. This website is really well done from tip to toe, spend some time reviewing it and you won’t be disappointed.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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