The product looks pretty awesome and so the website has to continue that same visual brand. Start black and angular type, minimal colors and crisp lines when there are any mark both the physical product and website. I like the way the slideshow loads when you first hit the site too.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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