The product looks pretty awesome and so the website has to continue that same visual brand. Start black and angular type, minimal colors and crisp lines when there are any mark both the physical product and website. I like the way the slideshow loads when you first hit the site too.
Mastering Grids in UI Design: The Backbone of Visual Harmony
A modern guide to UI design grids, learn how to build flexible 12-column and 4-column systems, master margins, gutters, and modules, and apply today’s responsive layout best practices.
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