A very strong redesign by the fine folks at A List Apart. I love the focus on the articles, putting that front and center just brings home all the strategy they’ve been putting forth in the conferences and books. The minimal color palette works so well and helps the small spots of color really jump out at you when they need to use it. The other thing I really like is the gradation from big header, illustration and main story to a much busier and filled out grid layout with more content and links. Beautiful work.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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