I had a ton of fun surfing around this site. There’s something fun, real, imaginative, and interesting about it. The color palette, textures, and type give it almost a retro feel. On the dev side of things there are nice touches of CSS3 around and a bit of forward-thinking that you don’t usually associate with a nonprofit. There seems to be a lack of hierarchy in the calls-to-action, but it doesn’t bother me as much because everything is still very clear and I don’t mind poking around. The overall feel and presentation is really engaging. Groovy site!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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