This is a really attractive and clever site. I don’t have to know the language to figure out what’s going on here. The creative “icons” and imagery inform as well as attract. The overall design is clean and crisp, but there’s still a tactile element that anyone who’s held, felt, or smelled a fresh new piece of paper would appreciate.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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