Pretty cool experience with the content of this site. It took me a bit to figure out what this website/company is about, but when you do it’s cool.
Make sure you watch the video – and see the “live” news feed at the bottom of the home page – about page is cool too.
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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