Overall the layout of 3 One Seven is intense visually. There’s blocks of imagery competing for your attention – which as I review this site appears to be the point of the design. It’s successful in that the images are actually compelling visually and the interactions intrigue me to do more. It’s a case of when I first looked at it I didn’t like it, but after using it, it really worked well for me.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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