I’m in love with the way this website does sectional targeting. You start off with sort of a splash page (we can discuss that later) then get siphoned off into a couple different directions depending on your food choices. Then there’s a solid landing page for each one that keeps you interested with it’s content and interaction design. Solid work here for 12 Dishes.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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